There is nothing hotter than an American-made muscle car. Whether you fancy the Mustang or the Charger, there’s just something about their roaring engines and sleek lines that screams, “MADE IN AMERICA”! These cars are fast, furious and loud. If you own one of these finely crafted gems, you are guaranteed to have fun times and a few speeding tickets.
Chevy recently upped the “Antie” in the muscle car genre with the newly redesigned Corvette “Stingray“. I’ve had the pleasure of seeing this beautifully designed vehicle in living color and let me say, “Wow!” It was almost like seeing a unicorn walking down Interstate 75.
Now for those that are familiar with the Corvette, you’re already aware this isn’t Corvette‘s first take at the Stingray. Corvette introduced the Stingray in 1963 to the family of an already distinctive line of cars. The model, continued with fiberglass body panels, and was much smaller than the first generation. This vehicle had the largest impact on the styling of this generation, although it had no top and did not give away what the final version of the C2 would look like. Production started for the 1963 model year and ended in 1967.
Of course, after the model was retired in 1967, Corvette still continued to produce several generations and body styles. After months of speculation and talk about Corvette producing the Stingray again, “leaked” 3-D images raised the anticipation and excitement for the American-made, muscle-car lover fan in all of us.
As promised, Chevrolet has delivered what’s possibly one of the most highly anticipated cars in 2013. Everything about the new Corvette Stingray is “new”. From the body style to the beautiful interior, Corvette has completely reinvented this beautiful car.
They say, “If it’s not broke, don’t fix it”. But that’s not the case with this newest generation to the Corvette family. It’s as if the old Stingray and a Ferrari had a secret rendezvous resulting in a love child. With six generations of Corvette it just keeps getting better.
Live , Love
& Laugh everyday
It seems there’s a holiday for just about everything now days. In that case, why wouldn’t there be a special day devoted to naming your ride! This October 2, 2013 was “National Name Your Car Day”. That’s right, crazy as it may sound. No one seems to know how this holiday got started, but I’m all for it. I’ve named every vehicle I’ve ever owned and so have most of my friends. When I was in high school, my boyfriend had a classic Mustang named “Baby Blue” and in college, my little Sunfire was rightfully named “Ghetto Superstar”.
Some of the most influential and most famous movies were actually about cars. The movie “Christine” was about a possessed car that killed people and, of course, let’s not forget about “Herbie the Love Bug” which was about a loving Volkswagen Beetle. A few more famously named rides are “General Lee” from Dukes of Hazard, “Kitt” from Knight Rider and “Bumble Bee” from Transformers.
Whether you’ve named your car or not, it’s still a fun subject to think about. After all, most people see their vehicle as their “baby”. In fact, Nationwide’s new, national commercial campaign proves that. It shows a giant baby that ends up symbolizing a beautiful set wheels.
Here are a few fun facts:
Nation Wide Insurance surveyed 1,082 of consumers to get some answers. The team’s major findings include:
The moment many of us finally got a license to drive as teens and experienced that first taste of freedom, we’ve had a love affair with our cars- our “Babies”. So, have a little fun this October name your car!
Since hitting the social networking scene just two years ago, Pinterest has quickly become the “girl next door” of the social media world. With a 79% women following, Pinterest has quickly risen to the top of the most visited social media sites in 2012. And in 2013, experts predict that Pinterest will overtake Twitter and possibly Facebook, in regards to amount of time spent and in traffic of users.
So how can your dealership benefit from Pinterest? Well for starters, Pinterest just recently opened their doors for businesses. Initially you had to be invited by another Pinterest user to even have an account and no businesses were allowed to play along But now Pinterest is open for your dealership which will allow you to attract a loyal following of women consumers.
Because Pinterest is a photo sharing based network its easy to imagine the possibilities of how your dealership can benefit from a following that is predominantly women. In fact, if your dealership isn’t on Pinterest there is a good chance you are missing out on building trust and loyalty among women that do their research on everything they buy.
Whether it’s on how to save, or how to create or even just wish lists, Pinterest has tapped in to a viral photo sharing network that can spread your brand in a matter of minutes.
If you’re interested in learning more about how to leverage a Pinterest account within your dealership and to do so while connecting and attracting a large female audience, REGISTER to attend a FREE Live Webinar on Friday January 11, 2013 at 12:00 EST.
The ability to easily and quickly connect and converse with your prospects and existing customers is expected by your customers. The power of live web chat has increased over the last few years and is the 3rd best means of communication between your dealership and your customers, right behind face-to-face and telephone conversations.
Many dealers are still shying away from implementing live chat into their dealerships web presence and we can only guess it’s because they aren’t well managed or perhaps they feel their dealerships aren’t equipped with the right staff to represent their stores and brands. It’s time for dealers, General Managers and Internet Directors to get real and to start thinking about who they are hiring and why they are afraid to let those people talk to their customers.
For the dealers that have open-armed embraced the live chat equation into their stores, they are finding that whether the customer’s chat requests are managed in house or via their chat provider, the customers are asking questions and they want to talk to dealership staff before making a decision to “come on in.” These dealers have seen the increased conversion in Internet department numbers consistently. And sure enough, they understand the power of the customers need to chat.
It’s all in the little blinking button that says, “Chat Live Now” or “Need Help?” or “How can I help you?” Most customers don’t have a question the minute they enter your website, however the more serious the shopper and the lower in the buying funnel, the likelihood of that customer having a question the higher chance they will engage in chat on your site, if it’s available.
It goes without saying that adding a chat solution to your site will increase your customer interaction. It will also help build repoire and trust among your customer base by being readily available to answer questions and provide information. Simply put, an auto dealer live chat solution is a necessity for dealerships that care about connecting with their customers.
Once you’ve made the decision to implement chat in to your auto dealerships Internet and Service departments, it’s important that your staff understands how chat will benefit them. Check out this video on hot to Leverage Chat in your Dealership:
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Client~ConneXion offers the most profitable total chat solution built around the processes of the auto dealership.. Isn’t it time you took it for a test drive?
Scott Nash gives us a good laugh pretty often around the office. This time he wants you to call him Santa Claus.
Its the reality of today – underperforming coaches get fired!