Alot actually. Client~ConneXion has done their research and found that it takes a series of events to effectively market to, engage, convert, capture and turn a prospect into a customer. And then, a repeat customer.
A tremendous amount of immeasurable works goes to getting a customer to your website or into your showroom. From the right content and keywords, to the right location and marketing, when a customer lands on your site or on your lot, you have to be ready to interact and service their needs, all of their needs, or they will move along. The “right now” generation is taking over and that means you must be pro-active instead of reactive.
Customer satisfaction is your number one form of marketing. Studies show that a happy customer tells 3 other people and an unhappy customer tells 3000. With the fast track reaction of Yelp, Facebook, Google Reviews, etc., creating an overall satisfying experience is your best word of mouth.
That leads to the Social Network’s footprint on how people and businesses communicate. Betty White landed on Saturday Night Live by way of millions of fans posting on Facebook that they wanted to see her as the host. And then, it was the most watched SNL in 10 years. Social Media is the voice of your consumers. If you aren’t already front and center screaming your name to your customers, it’s not too late. But you will have some catching up to do.
Constantly being where your consumers are is as important as having a brick and mortar location. Raise your hand if you know where your customers are right now. On the internet, checking their email, every 7-9 minutes. On their cell phones, checking their emails and social updates, every 3-4 minutes. Are you in their email? You should be.
Response – consumers truly want what they want when they want it and will quickly move on the to next opportunity if you don’t respond immediately. As technology progresses, so do consumer expectations. The USA is the fattest nation in the world, largely contributed to by the fast food sales. FAST food. Right here, Right NOW, please!
So where do you get started and how do you combine everything? With a thorough eMarketing plan that connects you with your consumers day in and day out, offering them helpful information and reliable services without being borderline obsessive? Client~ConneXion has created a suite of products that encompass Chat, Response, Constant, Social, Customer and SEO/SEM ConneXions that you can rely on. We’re sure you have questions, and we’re here to answer them. 877.888.5948
Case Study Volunteer Dealerships Needed:
We are looking for 2 of each: Honda, Subaru, BMW and Toyota for Import Buyers and Chevrolet, Ford and Dodge for Domestic Buyers Dealers that do not currently utilize a Live Chat tool on their website to participate in a two month Case Study regarding the shopping patterns of Import & Domestic buyers andinteractionwith dealership Web Chat. Volunteers will receive 2 FREE months of Client~ConneXion Live Web Chat Application with Onsite Accountability Training. Must meet Requirements.
During the Case Study, Dealer Volunteers will receive 2 months of Chat~ConneXion – Live Web Chat Application with initial Onsite Accountability Training, and Best Practices of our most successful dealerships at no cost.
Offer: Client~ConneXion will provide Volunteer Dealerships with Chat~ConneXion – Online Live Web Chat Application, Onsite Accountibility Training, Best Practices of our most successful dealerships, and ongoing monitoring throughout the 2 month study to increase lead conversion and consumer participation.
*Please note that there is no obligation to continue the service after the study is complete.
This Case Study will be used for our publication and distribution online, as well as in marketing pieces going forward.
Please contact Elaine Harper at 972.302.8327 for more information.