If you are looking to expand your Internet presence and improve on your marketing strategies for 2012, you don’t want to miss the Digital Marketing Strategies Conference (DMSC) in Las Vegas February 3-6. Client~ConneXion is a proud sponsor of this event, which is bringing in top marketing experts from some of the best dealerships around the country.
At the DMSC, you can learn strategies from the experts to increase web traffic, sales and profits. The DMSC will be held at the Monte Carlo Grand Theatre, and the highlight will be the hands on training that includes vehicle inspections, testimonial videos, walk-around videos, and marketing videos, which will be turned into video training sessions to review later.
After the DMSC, catch up with us at the NADA conference, where we look forward to meeting and networking with you. The NADA conference runs February 3-6 at the Las Vegas Convention Center, and is your opportunity to rub elbows with the best of the best in the auto industry. Workshops include:
NADA is your chance to stay abreast of the latest tax news, law changes, best practices and operating strategies to help your dealership reach its full potential.
This week is your opportunity to set your strategies and goals for 2012 with advice and techniques from some of the top experts in the industry – we hope to see you in Las Vegas!
When you have a website for your dealership, you have the potential to generate leads around the clock, even when your business is closed. This is a valuable tool when it comes to increasing income and providing your customers with the ultimate in convenience, but it is usually not financially feasible to hire a dedicated in-house support team to handle those leads after hours.
Response~ConneXion can bridge the gap between running a tight financial ship and managing leads. With Response~ConneXion, you have a dedicated team of professionals by your side, no matter the time of day. Trained and skilled lead handlers will offer targeted, customized responses to every lead, handling follow-up activities by phone for up to seven days, without the cost and hassle of hiring full-time employees to do the job.
When those leads are ready for closure, they will be forwarded to your own sales specialists, allowing the deal to still be handled in-house, while freeing up time for your sales personnel to pursue other qualified leads on the showroom floor.
You can customize the hours your Response~ConneXion team works, too, so you can get support when you actually need it, avoiding overlap with existing sales personnel and maximizing your after-hours response.
If you are tired of losing leads outside of your business hours, and are interested in increasing Internet sales by an average of eight per month, contact us today to see how Response~ConneXion can provide your customers with dedicated responses – often within 15 minutes – increasing your conversion rates and customer satisfaction.
Providing instant customer service on your website in the form of chat can really increase customer satisfaction and help potential buyers get the answers they need…when they need them. Chat~ConneXion provides you with the means to stay connected with visitors to your website, and with apps for both Android and iPhone, you can stay in touch no matter where you are.
With many of the same great features as the original Chat~ConneXion, these mobile apps enhance the functionality of Chat~ConneXion and are the ideal solution for a support team that needs to stay on the move to stay ahead. Not only can you stay connected with your customers, but you can also monitor stats from within the mobile app, seeing the number of visitors, the number of chats taken and missed for the day, and the number of prospects and customers. You can also see current operators, so you can be sure your customers are being taken care of at all times.
Imagine being able to be productive no matter where you are. A salesman on the long walk back to the showroom can be chatting up the specs of the latest lineup to an interested customer, at the same time a colleague takes a chat request while waiting for another customer to finish up in Finance. The possibilities are endless when you have an app that is as mobile as you are.
Think of the last time you made a purchase online. Did you look at customer reviews before making a purchase? If you are like most customers, you did, especially if it was a larger purchase. Customer reviews are a critical part of the buying process for many people, allowing them to learn what real people think about a product, business or service, and also to relate those opinions to their own unique experiences. With information being so important to today’s consumer, reviews may be one of their first stops in the buying process, making a solid review system an almost necessary aspect of any competitive business today.
Businesses like Amazon.com know the power of reviews, and so too does Google, showing review sites in search engine results for specific products and even businesses. While the thought of a negative review can be intimidating, a positive review carries so much more weight and can mean the difference between getting a potential customer into the showroom and losing them to a well-reviewed competitor.
Offering customers the ability to leave an honest review shows them that you care about their experience and have nothing to hide when it comes to your reputation. This lends credibility and trust to your company, making potential customers feel more comfortable and as a result, more likely to make that initial contact.
As part of an overall customer service strategy that can also include live chat and after hours support, using Customer~ConneXion to provide your customers with a way to give you their feedback can help inspire confidence and cultivate long-term relationships.
Local search engine optimization is simply content that targets people located in your specific area. A website that is optimized for local searches will show up in listings when a user types a region specific search, such as “new cars Dallas.” Local visitors are much more valuable than a visitor across the country, because they are much more likely to take that next step and walk through your doors, transitioning from a casual web searcher to a motivated customer.
If you are not optimizing your website for local searches, you may be giving up a potential gold mine in targeted visitors. Even simple steps, such as placing your company name and address on every page of your website, can lead to increased traffic from local searches.
With a strategic search engine marketing plan, your website can be specifically tailored to capture those valuable viewers in your local area, bringing you more potential foot traffic and motivated buyers. By providing not only helpful content that will benefit local customers but also specific keywords that people in your area are searching for, you can give searchers the reasons they need to choose your dealership as their next destination.
Whether your strength is service specials or new car sales, your website can benefit greatly from local search engine optimization services. Likewise, people shopping in your area will benefit from knowing about your business and what you can provide for them.
Did you know that 90 percent of car buyers research their purchase online before ever setting foot in a showroom? If yours is one of the average seven websites they visit before making a decision, you have the potential to convert more shoppers into solid leads, simply by making your customer service department easily accessible. One of the best ways to do this is by providing real-time chat capabilities on your website.
An estimated 22 percent of online retailers currently offer live chat services on their websites, and 65 percent more say they plan to implement live chat. If you are not one of those retailers, you are falling behind in a fiercely competitive market where even the slightest edge can make the difference between a sale at your dealership and a sale at your competitor’s.
With live chat, you have the opportunity to answer questions about a specific model, provide financing support and give potential customers a favorable first impression with knowledgeable, courteous support staff.
In addition to providing instant answers for your customers, Chat~ConneXion allows you to get valuable information about where your visitors are coming from, what pages they are viewing on your website, and see individual customer chat history at a glance, allowing you to target your website more appropriately to the actual needs of your customers.
In the world of e-commerce, chat services may very well be one of the best ways to produce solid, tangible leads. Dealerships that implement live chat are seeing an average increase of 15-30 sales per month – those are results you can see!
Adoption of dealer chat software grew 26% and was accelerating as the year ended, with 19.4% of US auto dealer websites utilizing chat software.