Ways to Improve Customer Interaction on Your Dealer Website
Customers want company websites that read more like social media, with social proof in the form of reviews, likes and shares. Creating a way for your customers to interact not just with you, but also other customers, helps them build trust and feel listened to when they visit your website. Here are a few simple steps to improve customer interaction on your website.
Add Facebook Like Box
Your website can stream the latest likes from your Facebook fan page, inviting customers to interact, post reviews and ask questions through Facebook, which helps build traffic to both your site and your Facebook fan page. Follow Facebook’s instructions to create a live like box on your site.
Enable Sharing of Pages through Popular Sites
Add share buttons for popular sites to allow your users to share through networks such as Facebook, Twitter, Google+, Digg and other networks. Pick the ones you get the best results from, but be sure not to add too many choices or it can get overwhelming. Stick with the tried and true options and see how your customers respond.
Allow Comments on Your Blog
Customers want to have a voice and be heard. Allow them to do so on your blog posts, but only if you are willing to follow up with replies when applicable. Few things improve customers’ satisfaction like knowing their concerns are being heard and addressed.
Allowing social networking to complement your site can help different types of customers reach and interact with you. Reviews, even negative ones, can help build customer confidence and brand awareness, so do what you can to embrace social networking and watch it work for your dealership.