Un-Google Your Site
Every time Google releases a major algorithm update, many webmasters scramble to catch up, backtrack or fix the way their site looks in Google. There are websites and businesses that exist solely to profit from the way Google runs the search engine world. It may seem like optimizing your site to rank well in Google is the only way to be successful in generating web traffic, but what if that is not the case?
Many dealerships invest countless dollars into ranking for keywords. Since most people use Google to find what they are looking for, this is a sensible idea, but what happens in the next update? Your web development team may have to start over to get things going again. Instead, why not try to focus on other methods of traffic that can be equally powerful and more stable, too?
We talk a lot about social networking here, and with good reason: social networking can bring loads of traffic. Not just traffic, but targeted, motivated traffic. Connect with your customers and they will reward you. Best of all, social networking relies not at all on search engines.
Ranking high for videos on sites like YouTube is easier than optimizing a site, so why not get creative and get some videos out there? Link those videos to your site and you can get some serious traffic going.
These are just two of the Google-proof ways to generate real traffic to your site. Once you begin looking at Google as one part of the whole, your dealership’s traffic will not only bloom, but also remain stable no matter what Google does.