As the environment of the automotive industry changes to more “internet dealerships”, we’ve found that more resourceful means of online lead generation for the auto dealerships have evolved to into live chat solutions.  More and more, advertising solutions of the past are becoming more of market share and name branding pieces than actual lead generating marketing.  These forms of auto dealer promotions are becoming less effective than in the past.  With the internet prominently taking over the world of advertising, every auto dealers website is available to consumers twenty four hours a day, even when the dealership isn’t open.  Effectively, your marketing dollars used for name branding purposes should be driving consumers to your website.  Implementing a live chat software helps you maximize productivity while increasing leads from your own website, even when your dealership is closed.  Statistically, leads generated from your own website have the highest closing ratio.

Live chat solutions for auto dealerships range from instant messaging systems, chat to text, pro-active auto greetings, web visitor tracking analytics as well as CRM integration.  Research shows dealers that enable a pro-active chat solution to their website visitors sell more units monthly than dealers that don’t utilize live chat software.  Choosing live chat solution can be daunting; be sure to do your research and look for several important features.

Important Features Your Proactive Dealer Live Chat Solution Should Provide

• Live Chat Software That is Specific to Auto Dealer – You get what you pay for. That means if you opt to use a general chat software provider meant for general online business purposes on your auto dealer website, you’ll get general online business chat service, not customized an auto dealership chat solution.  Look for CRM Integration, Customizable Automotive Dynamic Marketing Chat Invites and Word Tracks type Canned Responses. 
• Understand the Importance of Pro-Active Marketing – Choose a Chat Software Solution that offers pro-active chat as opposed to a reactive solution.  A stationary button on your site gets fewer chat requests than an automatic greeting that grabs your visitor’s attention and truly engages the customer to ask questions.  Websites with animated chat greetings produce 38% more chat requests than websites with only stationary chat live buttons.
• Website  and Behavior Analytics – Instant access to the most up to the minute analytics on your site allows you to view your strategic marketing campaigns live, as opposed to waiting to see the results at the end of the month.  Your dealer chat solution software should also provide reporting for the most used keywords for your website traffic, and show which keywords are converting to chats at what cost.  

With so many auto dealer chat software providers to choose from, make sure your dealership is in the right hands with ClientConneXion Chat~ConneXion solution.  As the number one lead source for the number one Chevy dealer in the Nation, Classic Chevrolet in Grapevine, TX, ClientConneXion provides top level service with state of the art technology built around your dealership’s wants and needs.