Pinterest + Auto Dealerships = Women Customers
Since hitting the social networking scene just two years ago, Pinterest has quickly become the “girl next door” of the social media world. With a 79% women following, Pinterest has quickly risen to the top of the most visited social media sites in 2012. And in 2013, experts predict that Pinterest will overtake Twitter and possibly Facebook, in regards to amount of time spent and in traffic of users.
So how can your dealership benefit from Pinterest? Well for starters, Pinterest just recently opened their doors for businesses. Initially you had to be invited by another Pinterest user to even have an account and no businesses were allowed to play along 
But now Pinterest is open for your dealership which will allow you to attract a loyal following of women consumers.
Because Pinterest is a photo sharing based network its easy to imagine the possibilities of how your dealership can benefit from a following that is predominantly women. In fact, if your dealership isn’t on Pinterest there is a good chance you are missing out on building trust and loyalty among women that do their research on everything they buy.
Whether it’s on how to save, or how to create or even just wish lists, Pinterest has tapped in to a viral photo sharing network that can spread your brand in a matter of minutes.
If you’re interested in learning more about how to leverage a Pinterest account within your dealership and to do so while connecting and attracting a large female audience, REGISTER to attend a FREE Live Webinar on Friday January 11, 2013 at 12:00 EST.
The Power of Chat
The ability to easily and quickly connect and converse with your prospects and existing customers is expected by your customers. The power of live web chat has increased over the last few years and is the 3rd best means of communication between your dealership and your customers, right behind face-to-face and telephone conversations.
Many dealers are still shying away from implementing live chat into their dealerships web presence and we can only guess it’s because they aren’t well managed or perhaps they feel their dealerships aren’t equipped with the right staff to represent their stores and brands. It’s time for dealers, General Managers and Internet Directors to get real and to start thinking about who they are hiring and why they are afraid to let those people talk to their customers.
For the dealers that have open-armed embraced the live chat equation into their stores, they are finding that whether the customer’s chat requests are managed in house or via their chat provider, the customers are asking questions and they want to talk to dealership staff before making a decision to “come on in.” These dealers have seen the increased conversion in Internet department numbers consistently. And sure enough, they understand the power of the customers need to chat.
It’s all in the little blinking button that says, “Chat Live Now” or “Need Help?” or “How can I help you?” Most customers don’t have a question the minute they enter your website, however the more serious the shopper and the lower in the buying funnel, the likelihood of that customer having a question the higher chance they will engage in chat on your site, if it’s available.
It goes without saying that adding a chat solution to your site will increase your customer interaction. It will also help build repoire and trust among your customer base by being readily available to answer questions and provide information. Simply put, an auto dealer live chat solution is a necessity for dealerships that care about connecting with their customers.
Leveraging Chat in your Dealership
Once you’ve made the decision to implement chat in to your auto dealerships Internet and Service departments, it’s important that your staff understands how chat will benefit them. Check out this video on hot to Leverage Chat in your Dealership:
Leveraging Chat in your Dealership
Bundle your ConneXion Services for Savings
Bundling your Client~ConneXion services can save you money today.
How Dealers Benefit from Live Chat
Client~ConneXion offers the most profitable total chat solution built around the processes of the auto dealership.. Isn’t it time you took it for a test drive?
Scott Nash Is Santa Claus at CCX
Scott Nash gives us a good laugh pretty often around the office. This time he wants you to call him Santa Claus.
2013 Nissan Customer Service Initiative
If you haven’t already heard, “Unbeatable Customer Service” is the 2013 Nissan Initiative. That means at every turn Nissan Corporate will be asking their dealers to improve customer relations in all aspect of the dealership experience. From new customers to returning, from the showroom floor to website traffic and even parts and service departments.
Nissan values their customers and wants every dealership in North America to put the needs and desires of existing and prospective customers on the forefront.With all the directives being sent down, here is great way to jump ahead of the competition and embrace required web site dealer chat at your dealership:
Try Client~ConneXion’s dealer website chat solution for the next 60 days at no cost, while getting your staff accustomed to the changes before the New Year and discover why most Nissan dealerships sell an additional 17-32 cars a month with the Top Rated Dealer Chat Solution in the industry.
With back-to-back awards, Client~ConneXion offers your Nissan dealership the most effective chat solution in the business. During the 60 day promotion, your staff will learn how to embrace the most efficient form of website conversion in sales and in service.
This special offer from CCX includes software and sales training, best practices and ongoing tips to make your transition successful.
To take advantage of this savings, click here to get started or return these forms (60 Day trial & Dealer Profile) today via email to elaine@clientcx.com.
At Client~ConneXion, excellent customer service has been our #1 priority from day one and we’re delighted to have you join the #1 Dealer Chat Solution team!
For more information about Client~ConneXion, visit us on the web at www.ClientConneXion.com
and on Facebook. Call us at 1.877.888.5948 to speak with a member of our award winning sales team.
Hire the Best and Fire the Rest
Its the reality of today – underperforming coaches get fired!
un·der·per·form
v.un·der·per·formed, un·der·per·form·ing, un·der·per·forms
v.tr.
1. To perform not as well as (something else).
example: The Boston Red Sox vs. the New York Yankees
2. To exhibit a level of performance that is below the standard.
Coaches and managers wear many hats, but the ultimate goal is to organize their team and turn them into champions. Champions on the field and off.
When an MLB manager falls short of his expected potential and the team has one or more disastrous seasons, a manager will often be fired. This is what happened to Bobby Valentine, former manager of the Boston Red Sox. Valentine was hired to straighten out and whip the Boston Red Sox back into shape. Unfortunately, Valentine only made matters worse, and the Boston Red Sox had their worst season since 1965. Bobby Valentine was fired on September 4, 2012.Same thing for Houston Astro’s Manager Brad Mills on August 18. 2012. And for Manny Acta, former manager for the Cleveland Indians, fired on September 27, 2012.
It’s not just the big leagues – it’s all professional sports. Everyone knows what to expect with any Dallas Cowboys head coach that doesn’t deliver a playoff season to Jerry Jones – They’re FIRED!
Underperformance in sports is common because it takes many moving parts to deliver a Super Bowl winning team or the World Series Champions. And at the end of every season, there is only one clear winner – the ones that hold the trophy.
Underperformance in the auto dealership isn’t always easily detected. Sometimes certain failing functions of a dealership, such as staff, marketing, website traffic and even customer service can be hidden among high performing parts and systems.
Sometimes its hard to detect what is leading to success and what is slowing growth and sales. One easy way to determine if you have the best players and equipment on the field or in the dealership is find out what your number one lead source is and who or what the driving force is behind it.
Is your website fully optimized? Is your SEM resulting in high traffic and are you converting that traffic live consistently?
Example: Classic Chevrolet in Grapevine Texas has consistently been the #1 Chevy dealer in the Nation. If there was a Stanley Cup Trophy to be given, they’d have many to display. Classic Chevy consistently sales more cars and trucks than any other Chevy dealer, year after year.
General Manager/Head Coach of Classic Chevrolet, Hagen Durant, gives credit where credit is due. When asked about the success of his dealership, Durant pointed to Client~ConneXion chat as being their #1 converter. “Logically, how else are you going to engage with someone on your website, besides what you put out there? Ask yourself, how many dealers are putting stuff up on their web site that is engaging? Chat is another way for us to communicate and engage.”
When you’re ready to perform fully, Client~ConneXion is ready to start converting your hard earned web traffic to customers. Put the best equipment and players on the field and in your dealership and rest assured that your success is our #1 priority.
Love him or hate him, Donald Trump rewards you when you’re winning and fires you when you are losing – so look at how you are converting your current web site traffic today and fire what isn’t producing your dealership the best possible results.Don’t believe dealer chat is right for your dealership? Give it a try for 60 days at no cost and let us show you the results. Click to get started today.
Client~ConneXion Wins the Top Rated Chat Solution Award at the 2012 AWAs
Las Vegas, NV – Client~ConneXion was selected this year by PCG Consulting to receive a 2012 Automotive Website Award (AWA). The company was recognized this year for Top Rated Chat Solution.
The 2012 Automotive Website Award ceremony was held at the Aria Hotel and Casino in Las Vegas. Over 600 automotive industry professionals attended this prestigious awards ceremony, which identifies the most innovative technology and software solutions for automotive retailers.
Forty one awards were presented to companies and individuals that represent innovative solutions for car dealers in the areas of website design, mobile technology, social media, proactive chat, merchandising tools, CRM, reputation management, advertising, customer service and industry thought leadership.
The AWA is the highest recognition for companies that assist the automotive retail industry to operate more effectively. The honorees are selected after a rigorous testing and evaluation from the staff at PCG Consulting. PCG is a leading consultancy firm that assists car dealers with best practice solutions for business operations and marketing.
“The entire CCX team is truly humbled to be honored as an AWA award winner for the Top Rated Chat Solution in the auto dealer world” said Timothy Brock, CEO of Client~ConneXion. “We will continue to improve our chat solution as well as strive to offer the best sales training and customer service to auto dealers.”
Client~ConneXion is the superior auto dealer chat solution that provides LIVE behavioral and website analytics, dynamic personalized marketing for web visitors, pro-active vs. reactive chat opportunities for dealers web traffic, and instant website conversion. CCX provides Onsite Accountability Training to dealer staff, sharing best practices and conversion tips for optimal success in every dealership.
Chat~ConneXion is completely customizable to each dealer and their systems and procedures. As well as, Client~ConneXion provides after-hour coverage for dealers hand delivering chat leads that come in after store hours.
When asked about the significance of receiving this pretigious award, D’Andre Ladson, CTO of Client~ConneXion beamed, “The AWA award for Top Rated Chat solution is in recognition of our employees’ hard work and affirmation of our commitment to providing the best possible service and support to our customers.”
CCX makes it possible for dealer staff to answer questions, interact and solve problems at unprecedented speeds. It also serves up vital information about how consumers were directed to the dealer site, how long they’ve been there and where they committed to buy or decided to bail, delivering new insight into what’s working with the dealer website and what’s not. Ease of use is key for dealers, and the CCX MOBILE CHAT app (available on both iPhone and Android) allows salespeople to chat from anywhere.
Earlier this year Client~ConneXion was awarded the Diamond Award for the Best Chat Solution by the Auto Dealer Monthly Dealer Choice Awards. “Being chosen by the ‘dealers’ as the best chat solution speaks volumes as to the level of service and quality of the product we deliver to auto dealers all over the U.S. We’re very proud to offer dealers the best solution to communicating with live web traffic and website conversion” said Director of Marketing, Elaine Harper.
Client~ConneXion is a software solution firm based out of Plano, TX that specializes in a Live Web Chat Application that pro-actively “UP’s” every web visitor for auto dealerships. For more information visit their website at www.ClientConneXion.com or call 877.888.5948.
What Tone Do You Set in Social Media?
Think about the last time one of the Facebook pages you follow posted something that caught your attention. More than likely, it wasn’t along the lines of “We now have a popcorn machine!” or “We’re really loving the weather here, how about you?” In order to be seen in social media, you need to have something worth seeing.
Try Humor
Perhaps one of the best ways to get a response from your readers is to use a little humor. In this serious, stressful world, a little humor goes a long way to brighten a day. Write something that entertains your readers and you will get more shares and likes.
Use the Big Picture
When sharing a link, upload the picture instead of using the thumbnail feature. Your images will be much larger and able to be seen in the long line of others vying for your reader’s attention.
Give Them What They Want
Many users who like a business on Facebook do so for the chance to get special offers and discounts, so make sure a good number of your posts offer something of value to your fans. Weekly service and oil change specials make great Facebook fodder.
Use Video to Really Get the Point Across
Come up with creative videos to engage your viewers and highlight how you can help them solve their auto problems, from service to getting into a new car.
A boring page that talks about “we we we” is going to get a lot less response from your readers than a page that focuses on providing useful information and specials your users want to know about.