It’s no secret that customers make your dealership go ‘round – they’re the ones you’re constantly seeking, the ones who show interest in your products, and the ones who dish out their wallets to keep your company thriving. In order for all of the aforementioned events to occur, your dealership must know how to connect.

First and foremost, connecting starts with your dealership’s ability to communicate with your consumers. The Internet allows for easy and timely communication, allowing your dealership to spend less time and money seeking out new customers, while making it more convenient for the customer to hear your message. A few Internet tools that are proven to encourage great communication are:

  • Blogs.
  • Social media posts.
  • Emails and eNewsletters.

One tip to ensure efficient Internet communication is to respond. It is a simple task that not many large companies think to do. If someone takes the time to comment on one of your Facebook photos or to send you a complimentary email, the least you can do is to take the time to respond back to them. You can form a strong connection between a potential consumer simply by responding.

Aside from communication via the Internet, you can connect with your customers with another effective method. Do you remember the good ol’ days when someone would pick up a pen and notecard and handwrite a message? We would encourage you to dust off your old pen and paper and bring that method of communication back to the forefront. There is nothing like receiving a handwritten letter in the mail, especially from someone you did business with. It shows that you genuinely appreciate your customers, and can lead to more connections with them in the future.

Although the Internet is a great way to communication with customers, not all points of connection have to be through a computer screen. Customers appreciate feeling like they are valued and worth the time it takes you to write a simple note. A healthy combination of “old-fashioned” connection and new-age communication can be the perfect recipe for your dealership’s success.

To learn about more ways that Client ConneXion can help you use the Internet as a connection tool, start a Chat below or reach us through our Contact Us tab at the top of our website. We look forward to hearing from you!