Our Constant ConneXion feature gives your dealership the power to connect with customers from the comfort of their own computer screens. You are able to consistently keep in touch with those interested in your inventory, while staying top-of-mind in all aspects. Today, we want to discuss ways you can capture your audience with a simple line-liner. Below, we have some questions to ask yourself when it comes to creative an intriguing and effective subject line:

  • Does it peak the readers’ curiosity? Your customers will not open an email if the subject line isn’t intriguing — it’s that simple. Give them some type of personal incentive for reading the email, like a promotion code, coupon, or insight. That way, they will be more inclined to read through and take action.
  • Are you hitting your target audience? Be sure you are planning who you are going to target with your email, then act on it. If you are sending out a chain to a group of senior citizens, you are most likely not going to concoct a subject line about the latest technology in the auto industry. Rather, those types of subject lines would be suited more for the millennial generation. Know who you are sending your email to and cater your subject to their needs.
  • Make it snappy. No one wants to read a lengthy subject line that takes more than a few seconds to read. According to research, subject lines that are longer than 50 characters are likely to be deleted or unopened. Use buzz words that excite your customers that are straight and to the point.
  • Be personable. Although you may be sending out a mass email, try to make your subject line personable to each individual customer. If you have the first names of your recipients, personalizing your subject lines seems like a no-brainer. Research how to install the formula to customize each subject line to the first name of the recipient. Research shows that there is a 29% open rate for emails with a personalized subject line (Source: Experian Marketing).

Overall, creating a strong subject line for each and every email is as easy as following the steps above. Email marketing – like our Constant ConneXion feature – is a great way to reach your customers in their own inbox on their smartphones or computers. It keeps you top-of-mind and shows great effort to recipients.

Want to learn a bit more about our Constant ConneXion feature? Click here to learn more. Also, feel free to scroll through out many different solutions that we offer for your dealership, like our social media, SEO/SEM, Craigslist, and response options. For questions or inquiries, head to our Contact tab or shoot us a Chat below!