Here at Client ConneXion, we have put a great deal of research into figuring out how to boost your SEO. Something we – and many others at this point – have figured out that a big part of search engine optimization comes from videos. YouTube, specifically, is a great vehicle for increasing your website’s SEO. Below, we will highlight some ways you can utilize this social media avenue to increase your SEO traffic:

Some signals that YouTube utilizes to increase your search engine optimization are:

  • Title tag information
  • Audience retention
  • Keywords in description tag
  • Tags
  • Video length
  • Number of subscribers after watching
  • Comments
  • Likes and dislikes

Here are some tips to consider:

  1. Write long video descriptions. The more YouTube knows about your video – what it’s about, who is in it, details, etc. – the easier it can rank your video’s SEO. Throw in strong key words and details that accurately describes your video for YouTube to troll and scan.
  2. Before figuring out your video’s keyword, check to see if there are video results (using your potential key word) on the first page of a search. If so, that’s a keyword you should strongly consider because you can potentially get your video highly ranked your respective search engines.
  3. Utilize large sites – like LinkedIn – to funnel your video through a bigger audience. Although there are tons of ways to increase your SEO, getting views from your target market can work wonders. Share your video on online communities within your industry to both spread the message of your video and to increase your search engine optimization.
  4. Encourage your viewers to subscribe and link your video. If a viewer watches your video and likes it enough to subscribe to your channel, it shows YouTube that your content is favorable and liked.
  5. Organize your channel. There is nothing worse than an unorganized platform for your company. Be sure to use a keyword-rich playlist that organizes your videos according to theme.

Utilizing YouTube is a great way to increase your website’s SEO. Be sure to include lengthy video descriptions, use keywords, share on large community sites, encourage subscriptions, and organize your channel for optimal activity.

To learn more about what we do here at Client ConneXion, scroll through our website or shoot us an email at sales@clientconnexion.com today!