Social media has changed the way that we buy things – whether it’s clothing, home goods or even a car. In the past several years, social media has become bigger than anyone could have ever expected. The average person has 5 social media accounts and spends nearly 2 hours a day browsing these networks. Twitter, Facebook, Instagram, Pinterest and other social media networks influence buying decisions every single day.

Did you know that about 25% of prospective car buyers use Facebook to do some sort of pre-purchase research? If your dealership doesn’t have a social media presence, you could be losing sales. It is important that your dealership has an established profile on various social media platforms but it’s even more important to be active and engaging on those platforms. Here are some ways that your dealership can engage more on social media:

  • Put out content several times each week. Make sure that content is engaging and entices people to like, share or comment. It’s also important to switch up the types of content you put out. For example, in one week you could post a featured new vehicle, a featured used vehicle, community event info that you’re involved in, special rebate or promotion and more!
  • Once your audience engages, it is important for you to keep the conversation going. Engage back by commenting or answering their questions.
  • Use photos. Social media is very visual. Make sure you post high quality photos that with capture the attention of your audience.
  • Ask for the appointment. If you’re communicating with someone via social media, the goal is to get them to your dealership for an appointment. Do not be afraid to ask for the appointment.

Social media has become a part of many Americans’ everyday lives. Make sure your dealership is staying ahead of the game and utilizing social media in a way that can help you sell more! To learn more about our social media solutions, Social ConneXion, and how we can help you engage and connect, call us today!