Through our extensive research and various professional experiences, we have found that the use of social media can greatly propel your dealership to success. This fairly inexpensive and user-friendly platform can help you reach thousands of people by the click of a button. You are able to direct customers back to your website and can increase your search engine ranking by including meaningful and accurate content in your posts. Although social media seems like a no-brainer (and we agree!), there is a downside.

Before your dealership utilized social media sites, you most likely did not have a technological avenue for customers to post reviews – good or bad. If someone felt the need to respond, they would come into your dealership and do so. With social media – like Facebook, Instagram and Twitter – it is easier than ever to share an opinion about a brand or company. While the good reviews are always welcome, some unfavorable ones may trickle through, as well. In those situations, how do you deal with customers who share their dissatisfaction on your page?

The vast explosion in social networking has made it harder and harder to manage your reputation online. It is an unavoidable fact that there are more and more places where dissatisfied customers can go to let off steam. These negative mentions can hurt your ability to sell. However, for every dissatisfied customer, there are probably at least a hundred happy customers who don’t feel the need to say anything at all.

Instead of ignoring or deleting these negative reviews, use them as constructive criticism and publicly respond. There is nothing more admirable than someone taking criticism into consideration, especially on the business side of things. A public response from your dealership will also show other current and potential customers that you value their thoughts and are willing to take new ideas into consideration.

Client ConneXion has spent years finding ways to help your dealership better connect with customers. If you are interested in any of the features we have to offer or simply have a few questions, feel free to give us a call at 877-888-5948 or start a Chat below. We look forward to chatting with you!