Our very own Timothy Brock sat down with Cory Mosley to discuss the evolution of chat and buying habits in today’s marketplace. Brock has found that there are companies who did not know how to decipher their own analytics. Client ConneXion software captures all of that information to give you the power to know who is looking at your website and when they are looking at it.

Don’t see yourself as an analytics person? We are starting to learn that there is a huge connection between analytics and buying habits, so it is important to understand the basics.

Client ConneXion has plenty of competitors who use “flash advertising” and quick solutions to generate leads, but we have spent years researching ways to do it the right and most efficient way. We take pride in converting leads into sold cars and doing it the right way.

Mosley then brought up the question of SEO and how a dealership can follow a guaranteed protocol to have the highest search engine ranking. The secret, according to Brock, is content. In the past, dealers have had a difficult time increasing their SEO because they did not pay attention to the quality and quantity of content on their webpage. A high SEO can help you sell more cars, as potential customers will come across your site more frequently than a dealership’s site that is not toward the top of a search engine.

In addition, video can help your dealership prosper on the internet. Eight out of 10 times, a person watched a video before they made a purchase, which is a testament to the effectiveness of having video content. To Brock, however, keeping your videos relevant and updated is key. If you have old videos popping up at the top of a search page, then you are just “checking the box”, you are not generating high-quality and relevant content.

As discussion continued, Mosley pointed out that it now takes a village to sell a car – from the chat, to the text, to the follow-ups, etc. The investment in Client ConneXion services gets you a significant amount of leads per day, which result in an average of 25-30 more cars sold per month. According to Brock, the ROI is incredible.

To hear more of the discussion and to learn more about what we do here at Client ConneXion, watch the video below. Have a happy Thursday, everyone!