There’s no doubt that the way people shop for and buy cars has changed in recent years. Did you know that about 60% of the time spent researching and shopping for a car is spent online? The typical car buyer today utilizes dealership websites, third party sites, social media and other online resources to do their research before they ever step foot on an actual car lot. So, what does this mean for your dealership and your sales team?

  1. You need to have an online presence. If shoppers aren’t finding you online, they certainly won’t be visiting your car lot. Buyers do research and often times take a detailed look at your inventory online to determine if they want to come visit for a test drive.
  2. You should allocate online sales representatives. Your dealership should have sales representatives specifically to handle leads that come from the internet. Whether they’re responding to live chats, emails or leads from third party sites, it is important to give online leads the same attention as in person leads.
  3. Engaging visitors on your website will help set more appointments and sell more cars. Yes, it’s important that your website gives visitors the information that they’re looking for. However, if your website isn’t engaging, it won’t prompt visitors to take the next step. By engaging online visors with live chat, your dealership can guarantee more leads!
  4. Reach people on their mobile device. We all know that we carry out smart phones around with us 24/7. People utilize their mobile devices – whether it’s a phone or tablet – to do research on potential vehicles. Make sure your website is mobile-friendly!
  5. If today’s car buyers have an unpleasant experience, they will likely post it on social media. You’re probably aware that people who have a negative experience are more likely to tell people than those that have a positive experience. With social media so prominent in our everyday lives, people will likely post if they have a negative experience with your dealership. This can be extremely difficult to monitor and to recover from.

At Client ConneXion, we understand that car buyers are changing. As generation grow older, the way people make buying decisions changes. That’s why we have developed a suite of dealership solutions that is constantly being tested, modified and upgraded to stay up on the latest techniques and technologies that will help your dealership reach the most potential customers possible! To learn more about how we can help you connect with customers, give us a call today!