Does your dealership keep a list of contacts? Whether someone calls, fillout out a form on your website or sends you a Facebook message, you likely keep track of their name, phone number and email address. So, what do you do with all of these contacts? We encourage you to take advantage of these leads and market directly to them.

E-newsletter marketing is a great tool that is proven to increase sales and customer retention. Check out these facts you need to know about email newsletter marketing and why your dealership should be utilizing this as one of your marketing techniques.

  1. Gmail has over one billion active users as of February 2016. (Source: Techcrunch, 2016)
  2. Consumer email accounts make up the majority of US email accounts in 2016, representing 79% of US mailboxes. (Source: Radicati , 2016)
  3. In 2016 the greatest number of emails were opened on mobile devices at 54%, Webmail ranked second at 30% and Desktop email opens dropped to 16%. (Source: Litmus 2016)
  4. The number of e-mail users worldwide is forecasted to rise to 2.9 billion users by 2019. (Source: Statista, 2016)

As you can see, the number of people using email is only increasing. Taking advantage of Constant ConneXion – our eNewsletter and ePromotion management system – will allow to you stay in constant communication with all of your contacts. Send our periodical email newsletters to a mass group or individual categories. Constant ConneXion builds an ongoing dialogue with your customers and prospects, maximizing your dealership traffic and vehicle sales and service revenues every month. Contact us today to learn more about Constant ConneXion and our complete suite of dealership solutions.