Client ConneXion works to better your connection with your dealership’s customers, and today we want to provide you with a few tips to consider when working on those connections. See below:

  1. Treat your dealership like a small, local entity. Many auto dealerships operate in a large market, with many people involved. Instead of feeding into the “large” aspect of your dealership, try pretending it’s a small, local shop on the corner. Make sure everyone knows everyone’s names, what their interests are, etc. There is nothing that shows that you value a customer more than remembering their name, so encourage all of your employees to remember the names of their customers. Everyone likes to feel important when they walk into a store – treat them like they are the only person you are concerned about. Put your customers first.
  2. Talk about yourself…but not too much. A good way to connect with customers is to share personal, relatable information about yourself. If someone feels that they have something in common with a salesperson, then they are more likely to make a purchase. People make purchases based on how they feel – if they feel valued and important when purchasing a new vehicle, then they will be more likely to be content with their purchase and experience.
  3. Be patient. Nothing is worse than feeling rushed when making a big purchase decision. Show your customer patience and support their decision making process, whether it is quick or slow. Every person is different, and every person makes decisions in a different way. Be okay with those differences and do not rush the process!

In our opinion, connecting with customers face-to-face is a great way to make genuine, authentic relationships with those who come through your dealership. However, we also provide excellent tactics to connect with customers through social media, on the Web, and through e-mail inboxes. To learn more, scroll through our website and start a Chat below! We hope you all have a great Monday!