Search engine optimization (SEO) can be very confusing, and can become even more so when website companies put their marketing spin on these subjects. In an effort to remove the confusion surrounding SEO, we have taken excerpts from reputable reference sites to help educate you further.

According to our research, SEM (search engine marketing) is a form of internet marketing that seeks to promote websites by increasing their visibility in the search engine result places. According to the SEOPO, SEM methods include SEO, paid placement, and paid inclusion. Other sources, including the New York Times, defined SEM as the practice of buying paid search listings with the goal of obtaining better free search listings.

By combining Chat ConneXion with our SEO/SEM ConneXion your dealership will be uniquely positioned because of Client ConneXion’s powerful keyword capture system. Knowing which keywords are converting to chats or leads is critical to ensure you achieve ROI with your search marketing.

If you’re interested in learning more, give us a call! We hope everyone has a great Monday!