It is easy to make mistakes, especially in the sales business. Take a look at these 3 common mistakes made by car salesmen. Are you making these mistakes? If so, you could be loosing sales!

commonmistakes1. Talking, not listening. Your potential buyer should be doing more of the talking, not you. A result of talking too much and not listening to the customer’s needs is lack of engagement and ultimately, the customer buying from your competitor. You can fix this mistake by focusing on your customer and what their needs are. Ask them questions and let them answer. Let them ask you questions.

2. Not differentiating from competition. Why are customers going to buy from you if you’re selling exactly like your competition down the street? They won’t. They will buy from whoever gives them the best price, value, and overall buying experience. There are many ways to differentiate from you competition and you can start by using Client ConneXion’s dealership solutions.

3. Working without an efficient, methodical approach. Not having a process to follow through the sale will result in the customer controlling the selling process. You should follow a specific sequence of steps that will help you control the process and eventually complete the sale. It is important to establish a methodical approach to potential online buyers and in-person buyers. Chat ConneXion and Constant ConneXion are great tools to help you stay focused on the selling process while engaging online customers.

For a free trial of our dealership solutions, give us a call and stop making those mistakes that are costing you sales!