More people than ever before are researching online before they purchase a vehicle. The mistakes your dealership is making online could be costing you sales! At Client ConneXion we help you connect with potential customers and turn more online visitors into customers with the help of our dealership solutions.
Here are a few mistakes your dealership may be making that could cost your sales:
1. Typing and not listening. It is very easy for an online lead to leave the conversation. Your potential buyer should be doing more of the talking (or typing), not you. You can fix this mistake by focusing on your customer and what their needs are. Ask them questions and give them time and let them answer. Let them ask you questions. Don’t be too pushy or you may hear from the potential customer again.
2. Not differentiating from competition. Why are customers going to buy from you if you’re selling exactly like your competition down the street? They won’t. They will buy from whoever gives them the best price, value, and overall buying experience. There are many ways to differentiate from you competition and you can start by using Client ConneXion’s dealership solutions.
3. Old, irrelevant information on your website. When your dealership sells a car, it is gone and not available for any other customers. Make sure that each time a vehicle sales it is immediately removed from the website. Potential buyers may get discouraged if they become interested in a vehicle that is listed on your website and they come to drive it and find out it has been sold. Make sure to let online leads know that what they’re interested in is not available and work to get them something else they’re interested in.
Stop making those mistakes online that are costing you sales and let Client ConneXion increase your online leads and sales! Give us a call to find out how our dealership solutions can help you stop making these mistakes!
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