More and more customers are turning to their digital devices to look online for information before visiting a dealership or showroom. Digital is where most customers begin their purchase journey. This puts pressure on dealerships to create an engaging customer experience online. Here are some statistics to show how important your dealership’s online presence is to potential customers.
Almost 80% of new car buyers and 100% of used car buyers start their journey online!
Customers spend more time researching online for a car purchase than any other product.
70% of customers are spending more time online than offline when researching. An average automotive customer spends 10 hours on the web to search for information and decide when and where to buy.
Nearly 90% of customers use dealership websites or manufacturer websites at an early stage of their decision making.
32% of new and used car buyers use multiple devices when researching.
1 out of 3 millennials used their smartphone to find and contact a local dealership.
Now, do you understand how important it is to engage potential customers on your website? Call Client ConneXion today to start engaging visitors and turning them into customers!
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