We can talk all day about the importance of social media, utilizing the Internet, and creating a strong online presence. Trust us…we really can talk all day about those topics. However, there is nothing quite as important as your demeanor when meeting with a customer in person. Face-to-face, you say? We may consider it old-fashioned nowadays, but how you carry on a conversation is important. We are so used to communicating from behind a computer or phone screen that sometimes we forget the value of simply talking to someone. Here are a few tips to remember when in a face-to-face meeting:

  • Be inviting and welcoming.
  • Relate to your customer.
  • Don’t just talk about cars. Tie in personal stories with your conversation.
  • Share your expertise. Your customer is there chatting with you because you are the expert. Share your knowledge and inform your customer – it’s what they’re there for!
  • Ask your customer questions.
  • Wrap up with a call-to-action. Ask the customer what you can do as far as next steps go.
  • *Body language. We know this isn’t necessarily a verbal tip, but the way you hold yourself – literally – can add to detract from a face-to-face conversation.

We know how effective the use of technology can be when boosting your dealership to new heights. But, we also are aware that good face-to-face communications skills are just as imperative.