Today’s customers are often thought of as some of the most demanding and impatient customers ever. Buyers have expectations and expect certain things when they are making a purchase, especially one as important as buying a car. Here are some expectations of today’s customers and tips on how your salespeople can meet and exceed these expectations:

  1. Options – Today’s buyers want more options. They want to be able to choose what fits their needs from various options.
  2. Information – Detailed information and accurate information is crucial. Today’s buyers do quite a bit of research, so when they’re researching and browsing your website they expect to find information on your inventory.
  3. Flexibility – Flexibility when it comes to the buying process and the browsing process. Today’s buyers take full advantage of the flexibility of browsing dealership websites to help make their buying decision. You can meet their flexibility by offering a live chat solution on your site that gives browsers the ability to chat and ask questions on their time.
  4. Trust – Buyers expect your sales people to be genuine and trustworthy. Steer sales people away from hard sale tactics. Make sure your sales process is transparent.
  5. Quick response – With today’s buyers being impatient and demanding, when they ask questions, they want answers and they want them fast. Meet these expectations with Chat ConneXion. Answer questions and communicate in real time via our online live chat solution that helps you connect with customers like never before.

Call Client ConneXion today to learn more about how our dealership solutions can help you exceed today’s buyers expectations. Start today and turn more of your browsers into buyers!