When purchasing a car, customers tend to ask many questions in which the answer may make or break the deal. Today, buyers may chat on your website or call your dealership to find out more information about the car they’re interested in. Buyers tend to do their research before they make the decision to visit an actual dealership and do a test drive. Here are the top questions you can expect buyers to ask via chat or phone call before they visit your dealership. Make sure your sales team is knowledgeable and properly trained on how to answer these questions to help get browsers to your dealership for a test drive.

Do you have the car on your lot?

Buyers will ask this and expect for your website inventory to be updated and accurate. If you have a car listed on your site that sold last week, that will steer buyers away. Make sure you are updating your website every day so that your virtual lot reflects your actual lot. Also, make sure that all information on your website is accurate.

How much will my payment be?

Many buyers are payment driven and want to know if they could afford the monthly payment before they come and actually look at the vehicle. It is important to help the buyer know that you cannot give them an actual number due to many factors including down payment, interest rate, bottom line price, etc.

What is my interest rate?

As the previous question, buyers want to know what competitive interest rates your dealership is offering before they take the time to visit your dealership. It is important to help the buyer understand that interest rate is not the same for every buyer and they will need to come in to determine this.

What is the warranty coverage?

Today’s car buyers make long-term decisions. Warranty is an important factor in the decision making. Make sure your sales representatives are very knowledgeable about your warranty coverage compared to competitors.

To learn more about how your sales team can connect with customers to sell more cars, call Client ConneXion today!