We have highlighted the importance of maintaining a strong online brand, but we want to go a step further and give you some impactful numbers and statistics. Social media’s impact on the business world has been powerful and undeniable. Below are a few statistics to back up the claim:

Number of Users (Source: BrandWatch):

  • Facebook: 1.71 billion users
  • Instagram: 400 million users
  • Google+: 300 million users
  • Twitter: 320 million users
  • YouTube: Over 1 billion users

General:

  • Out of 7.3 billion people in the world, there are 2.3 active social media users.
  • 91% of retail businesses use two or more forms of social media to brand their company.
  • The number of social media users has increased by 176 million users in the past year.

Social Media in Business:

  • 38% of companies budget to spend more than 20% of their total advertising dollars on social media.
  • Social media platforms have earned an estimated $8.3 billion from companies’ advertisements.

Video Statistics:

  • Facebook tabbed 8 billion video views each and every day.
  • Adults in the United States spend an average of one hour and 16 minutes each day watching video content.

These numbers and statistics prove that social media is a powerful tool for your dealership. There are plenty of ways to market, brand, and advertise your company, but social media serves as a cheaper and more effective way to do so.

Want more information on Client ConneXion’s Social/Online PR Management or Social ConneXion features? Give us a call at 877-888-5948 or start a Chat below!