As we’ve mentioned previously, videos can greatly increase your search engine ranking and add a lot of creative content to your dealership’s website. However, many managers and business owners do not know exactly how to utilize this technological feature. Today, we want to help put some ideas into your head regarding videos and your dealership!

  1. Film new vehicles on your lot. In short, 30-second video clips, show people the newest cars on your lot by filming the exterior, interior, and any special features. Post these videos on Facebook, Instagram and Twitter to show customers exactly what you have to offer.
  2. Capture video of your staff. When folks feel like they personally know someone, they may feel more inclined to make a visit to your dealership. Short, personable, and (sometimes) funny videos of your staff can create a softer and more personal relationship between you and your potential/current customers.
  3. Let customers in behind-the-scenes. No matter the industry, it is always interesting to see what goes on behind closed doors. Have an employee holiday party or a board meeting that customers do not have access to? Snap a quick video to show them what goes on when they’re not on the lot.
  4. Show other customers the happiness of other customers. With their permission, snap a quick video of a happy customer after they made a vehicle purchase.

Utilizing videos on your social media platforms can not only help increase your search engine ranking, but can also add creativity to your content. To read up on our Video SEO feature, visit our website. For questions about what we do at Client ConneXion, start a Chat or give us a call at 877-888-5948!