What makes a good sales person? Many different things help to make someone a great car sales person, but knowing the right questions to ask will set you apart from all the rest and help you turn more browsers into buyers. Here are some questions that your dealership’s sales team should be asking:

  1. Find out their need(s). Ask several open ended need-based questions such as “what are you looking for?”, “what features are you looking for?” or “what’s not working for you about your current car?” These questions help to get to know your prospect so that you can better tailor your response.
  2. Ask for the appointment. If you’re talking with the potential customer via live chat online or on the phone, ask them to come in for a test drive. If they’re standing right in front of your, ask them if they’d like to take a test drive right then.
  3. Ask for the sale. Ask them if they’re ready to make the purchase. If they’re hesitant, ask them questions to learn why and what their concerns or uncertainties are. This will let you know more ways of how you can solve their needs and get the sale.

It is important to know the right questions to ask and how to lead potential customers into the next step of the sales process. At Client Connexion, we not only offer dealership solutions to help you connect with customers, we offer the best ongoing training so that your dealership’s sales team is properly equipped and prepared to turn your browsers into buyers. To learn more about how we can help your team take sales to the next level, call us today!