Social media is a great tool for your dealership to take advantage of if you’re looking to drive more traffic to your website and to your car lot.

It helps to know what types of posts and content you should be posting to attract a good, quality following. Here are some examples of posts that will help you get started!

  • Checklists and to-do’s – For example, a checklist for prepping your vehicle for the winter or a yearly maintenance schedule.
  • How-to’s – This time of year, information such as “how to properly remove ice from your vehicle’s windshield” and other helpful tips.
  • Infographics – Infographics are visual and can be used to portray just about any information in an interesting way. Get creative!
  • Videos – Try a video tour of your newest car on the lot or even a video tour of your dealership’s office. Start a “get to know our team” series and post videos featuring each of your sales people and staff.
  • Reviews – Post national reviews and reviews from individual customers on vehicles and your service.

It is important to analyze your social media accounts, whether it’s Facebook, Twitter or Instagram and determine what your followers respond best to. You can fine tune your social media strategy based on your follower to engage more people and attract more traffic!

At Client ConneXion, we understand the time and effort it takes to develop and carry out a successful social media strategy. That’s why we have developed Social ConneXion. Social ConneXion is our turn key social media marketing solution that allows your dealership to put your social media marketing in the hands of our professionals so that you can focus on what you do best – selling cars! To learn more, call us today!