How is your dealership going to stand out this holiday season? Here are some steps that you can take to fuel holiday sales this year!

  • Develop a plan and establish a campaign. As with any marketing strategy, it is important to first and foremost develop a plan. Come up with a campaign topic, focus and define goals.
  • Determine your audience. Will you be targeting a particular group of people or people that are interested in a particular type of vehicle? This will also help you determine which forms of media you will use.
  • Establish an execution of the plan. A clearly defined plan will help you map out a plan of execution. Determine which media outlets you will use, how often you will post/advertise, etc.
  • Maximize your opportunities. Take advantage of every website click, live chat, phone call and visitor to your car lot. Make sure they know about your campaign or special deal going on and work to get the sale.

During the holiday season, people are prepared to buy! However, it is difficult to compete as a dealership with all of the other retailers out there that are fighting for your customers’ business. Purchasing a car is a much larger expense than buying a watch or a new home appliance, so it’s important to help your dealership stand out. For help with your digital marketing campaign this holiday season, give us a call! We’re here to help you utilize our dealership solutions that will turn your browsers into buyers!