If you are in the car business, you probably already know that your past customers are your easiest sells. Selling a new car to the same couple that bought a car from you 4 years ago is much easier than selling a car to a brand new lead or contact. That’s why it is so important to never lose contact with your customers.

No matter how long it has been since someone has purchased from you, don’t completely disregard them. Maintaining contact with any and all past customers can make selling to them that much easier. Here are a few ways that you can keep in contact with your customers using email newsletters. Email newsletters and campaigns, whether they’re sent weekly, monthly, or just a couple of times a year, are a guaranteed way to put your dealership’s name and message directly in front of a specific audience. Here are a few topics that your recipients will be sure to enjoy hearing about from your dealership:

  1. Send a happy birthday message to your past customers.
  2. Send a happy car-iversary message to your past buyers. If they’ve had their vehicle for a couple of years, send maintenance tips or ask if they’re ready to trade-in for a new car.
  3. Send out information about a new model.
  4. Highlight an event at your dealership or a something in the community that your dealership is involved in.
  5. Let customers know about a special promotion or incentive. Offer specific promotions for past customers.

As a car dealership, it is important to not lose your past customers to the competition. One guaranteed why to keep your customers coming back year after year is to keep in contact with them! Let Client ConneXion and our Constant ConneXion e-newsletter solutions help you stay in constant contact with all of your past customers.