Social media has been around for quite a few years now. However, some businesses haven’t caught on to how effective and important social media marketing is for their business. This is especially true for many car dealerships. Car salesmen typically get stuck in the same old sales techniques from years ago that are outdated and don’t work with today’s buyers.

We’re here to show you why social media marketing is important for your car dealership and how it can change the way that you sell cars and interact with potential customers.

Interact With 1000s

Social media allows you to interact with thousands of people online. Get your message out to audience of potential customers and let them interact with you. Put out information that people will find engaging. It is important to post your inventory, but also post other things such as community involvement, special promotions or even your sales person of the month.

Show Your Inventory

Social media is very visual. Images and video get people’s attention. Posting images of your new inventory or a video of a particular vehicle will get attention and drive that attention to your dealership.

Establish A Relationship

Although you probably won’t see a direct sell from FAcebook or other social media networks, you will see indirect sales. What does this mean? Social  media allows you to start to develop a relationship with potential buyers. Get on a personal level with people that will buy from you in the future so that when it is time for them to buy, they come to your dealership.

To learn more about social media marketing and our dealership solution, Social ConneXion, give us a call. We are here to help you connect with customers and turn more browsers into buyers!