The large majority of car dealership are not engaging potential buyers through email marketing. If your dealership is not utilizing this digital marketing technique, you are missing out on opportunities to capture sales leads. Email marketing is proven to help your business by increasing customer retention and build communication and relationships with potential buyers.

Check out these tips that will help your email marketing efforts to be more successful.

  1. Straightforward, compelling subject line. The subject line will often determine whether a person clicks to open teh email and read more to clicks the delete button. A subject line that is interesting and entices the viewer to want to read more will be much more effective than a boring subject such as “February Newsletter”.
  2. Personalization. By directing the email to a recipient using their name, you will make them feel like they’re not receiving a mass email that’s going to hundreds of other people.
  3. Call to action. The purpose of marketing is to get people to take some sort of action. Make sure you include class to action such as, Call Now, View Now, Contact Us, etc.
  4. Utilize video. Email marketing is a very effective digital marketing technique than can be magnified by the utilization of video. Today, people are consuming more video than any other content online. Email newsletters are a great why for you to use video to highlight a particular vehicle, sales person or your dealership in general.

So, why should your dealership be utilizing email marketing?

  • Cost effective. Email marketing is much more cost effective than radio, television and other avenues. After all, email is free.
  • Trackable. With Constant ConneXion, you will get trackable results on who opens your emails, whether they click through to your site and what actions they take. This will help to better customize and tailor your future marketing efforts.
  • Allow personalization. Many forms of traditional marketing do not allow for personalization. Call your recipients by name and include custom content that will be more effective than mass marketing.
  • Gives your dealership a top-of-mind presence. Email marketing is a way to keep your dealership’s name and message in front of past and potential customers so that when they’re ready to make a buying decision, they come to you first.
  • Establish & maintain relationships. Relationships are a crucial part of sales. Constant ConneXion allows you to communicate and establish relationships that will result in future sales.

To learn more about our email marketing solution, Constant ConneXion, call us today! Let us help you connect with customers like never before!