Harboring genuine connections with your customers is the best way to build relationships and creates sales within your dealership. Below are a few ways that you – the manager or business owner – can make personal connections with your valuable customers:

  1. Ask questions first. The most important part of any sale is figuring out what the customer wants and needs. If they don’t know what they want/need, ask questions to help them determine exactly what they’re looking for.
  2. Treat your clients like you’re dating. It may sound odd, but treating your customers like you are in a relationship can help you determine when to contact them and when to let them think. Take into consideration the fun fact they shared during last weeks meeting, and send them an article pertaining to that subject. It shows that you listen to their stories and genuinely care about serving them and their needs.
  3. Back away from the technology. Sometimes, the best way to connect with someone is to put away the cell phone and laptop, and just chat. Even if you are following up with a customer, send them a handwritten note. It sets you apart from competitors and makes you memorable.

With many ways – like the list above – to harbor connections with customers, you are bound to make a sale. People buy from people they trust and can relate to, so be genuinely and authentically invested in their search for a new vehicle!

Give Client ConneXion a call at 877-888-5948 today!