Social media marketing is the use of social networks – such as Facebook, Instagram, Twitter and more – to market your business. However, today we’re going to dive into why social media marketing is different for dealerships and why it’s so important and can help you sell more cars!

Establishing a social presence will help to increase your word of mouth marketing, after all, social media is today’s word of mouth. Did you know that nearly all car buyers use the internet at some point to do research before they purchase a vehicle? By reaching potential customers on social media, you can influence them when they’re not actively searching. When people use social media, it’s just that – social. That’s why it is important to provide a variety of content to your followers, not just push sales. Social media can be used to educate, provide customer service, as well as  influence potential buyers to make a purchase.

Although it will likely be difficult to track a direct sale from social media, social media marketing will spread the word about your dealership as well as help you create, establish and foster relationships. Here’s some additional information to back that up:

  1. Facebook advertising generates leads. Boosted targeted ads on Facebook from auto dealers have DOUBLE the click rate compared to other industries. Your dealership can send these clicks directly to your website where you capture the lead and work to convert them to a sale.
  2. Instagram engages users. Instagram has one of the highest engagement ratings. Because it is so visual, consumers of all ages are draw to this network.
  3. Customers are highly influenced by video. You’re probably aware that more video content is consumed than any other online content. Buyers are more influenced by YouTube videos than by magazines, print ads or any other media.

To get started with Social ConneXion, our social media marketing solution, contact us today! Let us help you connect with potential customers on a whole new level!