The Internet is a wide and vast place, filled with many people and businesses striving to be seen. With this large pool of people seeking attention, it is important to stick to the basics when promoting your dealership on the web. Below are a few ways to do just that:
- Get creative with social media. There are billions of social media profiles on the Internet, so set yours apart with creative copy and bold graphics that will catch the attention of customers. Step outside of the box and get creating!
- Utilize video. We preach the importance of incorporating video into your dealership’s online presence, but it truly is the way to go to capture an audience’s attention. It not only is a direct way to pass along a message, but it helps increase your search engine ranking at the same time.
- Respond on every platform. Whether it’s a comment of gratitude on your Facebook post or a recommendation for change on your Instagram photo, be sure to make the effort to respond. Someone took the time to type out how they felt and you should, too. It really makes a different both from the customer service and the social media management side.
The list above are just a few of the ideas you can implement into your dealership’s online presence to better connect with customers and improve your interactions on social media. For more ideas and tips to improve your dealership and its connection with customers, start a Chat below. We hope you have an awesome Monday, everyone!