Customer retention is a huge deal and it makes business in the car industry so much easier. It’s much less difficult – and less expensive – to sell to a previous customer than to sell to a new customer.

So, how can you dealership ensure that you retain customers for life? Here are a few tips to keep your customers coming back for years.

Constant ConneXion. This is our email newsletter and email promotion solution that is designed to help your dealership maintain constant communication with your contacts, whether they’re leads or past customers. By maintaining periodic communication, you can ensure that your dealership will establish and retain a top-of-mind presence so that when the time comes for them to buy, they’ll think of your dealership first.

With Constant ConneXion your dealership won’t fall into the junk mail with all of the other boring subject lines in your contact’s inbox. We ensure that your email blasts are engaging, personalized and will get opened by a large number of your contacts. You only have a second or two to capture you contact’s attention. This is done with the subject line. We stay away from typical subjects such as “December Newsletter” or titles that will just earn the “delete” button. It’s important that your contacts see the value in being on your newsletter list and the value of actually opening and reading your newsletters.

To learn more about our complete suite of dealership solutions and how we can help you maintain constant communication with your customers to keep them coming back for life, contact us today! We’re here to help you turn browsers into buyers.