Search engine marketing – SEM – is a form of internet marketing that seeks to promote websites by increasing their visibility in the search engine result pages. According to the search engine marketing professionals organization, SEM methods include search engine optimization (SEO), paid placement and paid inclusion. Other sources, including the NYT, define SEM as the practice of buying paid search listings with the goal of obtaining better free search listings.

By combining our Chat ConneXion feature with our SEO/SEM ConneXion tool, your dealership will be uniquely positioned because of a powerful keyword capture system. Knowing which keywords are converting to chats (or leads) is critical to ensure you achieve ROI with your search marketing.

SEO/SEM helps you with:

  • Targeting information, shoppers and buyers differently.
  • Using longtail keywords to find real buyers.
  • Dominating your local marketing on Google.
  • Have well thought out text and tags.
  • Strategically use and place links.
  • Social bookmarking.

Interested in increasing your search engine ranking? Start a chat below!