{"id":11791,"date":"2017-02-06T08:46:17","date_gmt":"2017-02-06T14:46:17","guid":{"rendered":"http:\/\/clientconnexion.com\/site\/?p=11791"},"modified":"2017-02-06T08:46:17","modified_gmt":"2017-02-06T14:46:17","slug":"social-media-has-changed-the-buying-process-let-us-help","status":"publish","type":"post","link":"https:\/\/clientconnexion.com\/site\/2017\/02\/06\/social-media-has-changed-the-buying-process-let-us-help\/","title":{"rendered":"Social Media Has Changed The Buying Process &#8211; Let Us Help!"},"content":{"rendered":"<p>Social media has changed the way that we buy things &#8211; whether it&#8217;s clothing, home goods or even a car. In the past several years, social media has become bigger than anyone could have ever expected. The average person has 5 social media accounts and spends nearly 2 hours a day browsing these networks. Twitter, Facebook, Instagram, Pinterest and other social media networks influence buying decisions every single day.<\/p>\n<p>Did you know that about 25% of prospective car buyers use Facebook to do some sort of pre-purchase research? If your dealership doesn&#8217;t have a social media presence, you could be losing sales. It is important that your dealership has an established profile on various social media platforms but it&#8217;s even more important to be active and engaging on those platforms. Here are some ways that your dealership can engage more on social media:<\/p>\n<ul>\n<li>Put out content several times each week. Make sure that content is engaging and entices people to like, share or comment. It&#8217;s also important to switch up the types of content you put out. For example, in one week you could post a featured new vehicle, a featured used vehicle, community event info that you&#8217;re involved in, special rebate or promotion and more!<\/li>\n<li>Once your audience engages, it is important for you to keep the conversation going. Engage back by commenting or answering their questions.<\/li>\n<li>Use photos. Social media is very visual. Make sure you post high quality photos that with capture the attention of your audience.<\/li>\n<li>Ask for the appointment. If you&#8217;re communicating with someone via social media, the goal is to get them to your dealership for an appointment. Do not be afraid to ask for the appointment.<\/li>\n<\/ul>\n<p>Social media has become a part of many Americans&#8217; everyday lives. Make sure your dealership is staying ahead of the game and utilizing social media in a way that can help you sell more! To learn more about our social media solutions, Social ConneXion, and how we can help you engage and connect, call us today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media has changed the way that we buy things &#8211; whether it&#8217;s clothing, home goods or even a car. In the past several years, social media has become bigger than anyone could have ever expected. The average person has 5 social media accounts and spends nearly 2 hours a day browsing these networks. Twitter, [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/posts\/11791"}],"collection":[{"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/comments?post=11791"}],"version-history":[{"count":1,"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/posts\/11791\/revisions"}],"predecessor-version":[{"id":11792,"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/posts\/11791\/revisions\/11792"}],"wp:attachment":[{"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/media?parent=11791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/categories?post=11791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clientconnexion.com\/site\/wp-json\/wp\/v2\/tags?post=11791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}