The marketing department of your dealership most likely hears the term “target market” quite often. This term is a very important facet in knowing where your dealership’s message is going and how effective it will be. For example, if you’re sending out a campaign regarding a new line of crossovers to a group of middle school students on Facebook, it will go unnoticed. This demographic does not have any interest in car buying, as they are not of age to get behind the wheel. Knowing exactly who is looking at your promotions, advertisements, and marketing materials is of the utmost importance.

Here are a few reasons why defining your target market is crucial:

  1. You can specify your message to whichever market you are targeting. If you know your message will reach an older group of individuals, then you can use language that will relate most to them. On the other hand, if you are targeting a younger group, you may use graphics that they can relate to.
  2. It is more cost-effective, as you will have no advertisements that go wasted. Sure, there may be a few people in your segmented market that do not show interest in your services, but at least you know your message is getting to the right group of people.
  3. You may not have to spend as much time or money in your advertising budget. If you target a specific group of individuals, then you are eliminating a lot of ineffective advertisements, thus cutting down your time and money spent in that area.
  4. You can easily adapt with societal changes. A specified group may have a shift in societal views, and it is easy to adjust your message accordingly.

There are many reasons why learning about and installing a target market is important for the success of your dealership. For more information, start a Chat below or give us a call at 877-888-5948!