It’s important to understand that your dealership’s customer service is directly correlated to sales. Bad customer service will send sales driving away and straight to your competition. Here are some tips to help your dealership provide the absolute best customer service possible that will certainly help you generate more sales.

  1. Commit to providing quality service. It’s important for everyone at your dealership to be on the same team and have the same goal. With every member of your staff committed to providing superb customer service, the vibe of your dealership will change and your customers will notice!
  2. Make a good first impression. You cannot un-do the first impression, so whatever impression that potential customer gets must be a positive one. It’s as simply as a smile and a polite “hello, how can I help you today?”
  3. Know your inventory. When customers have done their research and checked out your inventory on your dealership’s website, they likely are more knowledgeable than you are about a vehicle. It’s important to be knowledgeable about the cars that you have available. If there’s something you don’t know, don’t ever tell the customer something incorrect. Let them know you will find out the answer to their question and get back with them as soon as possible.
  4. Pay attention to online leads. Whether your lead comes from your website, a phone call, or a walk on to your lot, they’re important. Today, many people will check out websites before they decide on one or two actual dealerships to visit. You can provide customer service to those website visitors through live chat and answer their questions in addition to working to set a test drive appointment.

To learn more about how your dealership can provide top notch customer service to all of your car buyers, contact Client ConneXion today! Our suite of dealership solutions is designed to help you connect with customers.