Customer loyalty and retention is crucial in the car industry. Once you have satisfied a customer, they can potentially be a customer for life. It is much easier and less expensive to maintain customer loyalty than to go out and search for new customers. Check out these facts about existing and new customers:
- On average, loyal customers are worth 10 times as much as their first purchase!
- You have a 5-20% probability of selling to a new prospect and a 60-70% probability of selling to an existing customer.
- It costs 6-7 times more to acquire a new customer than to keep a current one.
- 59% of people would try a new company for a better service experience.
- 91% of unhappy customers will not willingly do business with you again.
- Americans tell an average of 9 people about good experience, and tell 16 people about bad experiences.
With the help of Client ConneXion’s dealership solutions, we can help you maintain loyal customers and keep them and their families coming back for life. We help you turn visitors into customers and make current customers future customers. Give us a call to discover the dealership solutions that will be best for your dealership!