Nearly all of your car shoppers are online shoppers. You may believe that when a person comes in to see the car or take a test drive that it their first impression of your dealership. This is most likely wrong.
Google recently surveyed automobile shoppers and concluded that 95% of vehicle shoppers use digital channels to research. 35% of these shoppers use their smart device to research.
Most likely, the shoppers that you see on your lot have researched the car they are interested in and your dealership online. And this means you were one of the few dealerships they chose to visit. If you want to increase your chances even more, your dealership needs to be ready to meet more shoppers when they begin researching.
It has been found that most car shoppers are in the market for about 3 months, this is all the time you get to influence them. These shoppers are impatient and are not going to wait for you to follow up. This is where Chat ConneXion comes in! Our online chat solution works 24 hours a day, seven days a week to engage online visitors. Chat ConneXion allows you to respond immediately, in real time to online customers who have questions that they want immediate answers to. Give us a call for our free 30-day trial of Chat ConneXion!
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