Businesses across the world are utilizing social media as a platform to boost their customer service. Before the social media “boom,” customer service representatives would be available via face-to-face or telephone communication – but now, they are highly accessible through smart phones. In addition, any employee who has access to your dealership’s social media accounts can essentially be a part of the customer service department. We have compiled a list of ways that your dealership can utilize Twitter, Facebook, Instagram and other social media outlets to enhance your customer service:

  1. Social media is an instant connection with current and potential customers. You can effectively and creatively communicate with them with a few strokes of a keyboard and the click of a mouse. Ensure you are posting and responding to customer questions and comments in a quick, timely manner.
  2. Ask for feedback from your customers. This shows the public that your dealership is transparent and willing to deal with constructive criticism and make changes accordingly. Then, respond to the feedback. Someone took the time to type out their feelings, so the dealership should, as well.
  3. Social media can help extract patterns from customers. Keep track of feelings and inquiries via social media. It will provide your dealership with constructive feedback and will allow you to make the necessary changes.

Your dealership’s social media sites can greatly increase the effectiveness of your customer service sector. While a lot of customer service inquiries used to be face-to-face or over the phone, companies are taking to the computer to process and respond to feedback and questions. To customers, it seems to be working. Client ConneXion can help you get social. Learn more about our Social ConneXion capabilities by cruising through our website or start a Chat below. Let us connect you with your customers more than ever before!