eNewsletters are a great tool if they contain content that is effective. The first important thing that will greatly determine if the recipient will open and read the email or click the Delete button is the title. Steer away from boring subject lines like “December Monthly Newsletter”. Create something that is interesting and will entice the recipient to want to read more.

Here are a few ideas to include in your newsletters that have proven to get more “opens”:

  • Highlight upcoming events or recap events from the past month
  • Announce community involvement such as a charity event or an event your dealership sponsored
  • Employee of the month
  • Customer of the month
  • Good reviews on certain vehicles
  • New model releases or upcoming releases
  • How-to tips, preventative maintenance reminders
  • Driver safety tips

At Client ConneXion, we have developed Constant ConneXion to help you stay in constant communication with your contacts – whether they’re leads, past customers or visitors to your website. Let us help you take advantage of effect eNewsletter marketing that will help you connect with customers on a whole new level.