Client ConneXion believes in the power of using live chat on your company’s website. You can turn browsers into buyers 24 hours a day, seven days a week by simply chatting with a customer through a computer screen. We’ve touched on the many benefits of utilizing live chat – like immediate interaction, reducing costs of customer service department, answering questions at unprecedented speeds – but we also want to provide you with what to avoid. Live chat can turn into a hindrance for your dealership – here’s how.

The punctuality that is expected with live chat creates a pressure to quickly respond to inquiries. For example, if a customer asks a question and your listed response time is two hours, they will be upset if you respond the next day. Customers expect you to respond during the window of time allotted, and if you take too long, they will become unsatisfied.

In addition, not responding whatsoever is dangerous for your dealership as a whole. No matter the department, if someone has an unfavorable experience with a single employee, then their perception of your whole dealership may be negative. The same goes for live chat. If you do not respond at all to a customer’s question, they will most likely search for another dealership to purchase from.

Being available at all times is very important in today’s day and age, as people expect answers quickly and efficiently – don’t we all? Attaching a type of live chat to your website can do just that. Our Chat ConneXion feature makes it possible for your salespeople and managers to answer questions, interact, and solve problems. In addition, it also gives you information about how a particular customer was directed to your website, how long they’ve been there, and whether they committed to buy to bail.

Want more information about Chat ConneXion or other features we offer here at Client ConneXion? Start a Chat below, give us a call at 877-888-5948, or shoot us an email at sales@clientconnexion.com!