We are 17 days away from the National Automobile Dealers Association Convention & Expo 2017! As we’ve mentioned in previous posts, we will have our very own booth (5909) to help you — dealers, managers, and owners — to sell more cars by better connecting with your clientele. Amidst the excitement and activities going on during this three-day expo, we are excited to chat about some of the workshops that are included. Below is an outline of what you can expect in the workshop department:

  • Dealer/Executive: This workshop features education for the executives of your dealership. Topics include managing a franchise, tax planning, and fraud prevention.
  • Employee Recruiting, Hiring and Retention: This workshop is right up our alley! It will focus on talent management strategies, employee recruitment, and selection to retain talent.
  • Digital and Traditional Marketing: Here’s another workshop that we are very excited about. It will provide traditional and digital training for both variable and fixed operations.
  • Legal and Regulatory: This workshop will include training regarding legal and regulatory issues, like cash reporting, OSHA compliance, red flags, UNICAP, HAPs, and FMLA.
  • Fixed Ops (includes Parts): Inventory control, accessory sales, parts communication, service, and body shop training for managers, service advisors, technicians, and collision center staff will be discussed at this workshop.
  • Variable Ops (includes Sales): This workshop will feature training on advertising/marketing, new and used sales, CPO programs, leasing, and auctions.

In addition to the workshops highlighted above, the NADA has created The Exchange — for attendees who prefer to lean through networking with others in the industry. The Exchange: Peer to Peer Learning will allow attendees to connect with subject-matter experts and peers on intriguing industry topics. There will be educational presentations along with round-table discussions regarding pre-determined topics.

Lastly, the NADA Convention & Expo has developed Studio: Interactive Learning Session for the hands-on learner! As an alternative to the traditional workshop layout, Studio sessions will harbor hands-on, interactive learning between presenters and attendees. You can expect the same great workshop content, just delivered in a different format.

We hope this outline of what to expect at NADA Convention & Expo has further informed you and increased your excitement for this New Orleans event! We are very much looking forward to meeting new people, networking, and spreading our vast knowledge of connecting with customers in the automotive industry.

To read more about what we do, flip through our website. Have more questions? Start a Chat below or give us a call at 877-888-5948!