Social media marketing can be difficult for some dealerships. Whether your dealership is struggling with your social media marketing strategy or just doesn’t have the time to manage social media accounts, Social ConneXion is here to help make sure your social strategy is optimized! Here are some common social marketing mistakes that could be costing your dealership sales:
- Hard Selling. The hard sell does not work very well simply because an intelligent customer is alert to the ways and tactics of salesmen and gets turned off by being sold. Social media users are on social media networks to socialize, so a hard, continual, repetitive pitch to “buy now” is disruptive and often unwanted. A customer prefers information on the ways in which a product can solve the problem they. This calls for marketers serving as a industry resource with the information they share.
- Repetitive Posting. Posting the same car over and over and over because it is not being sold will get irritating to social media users. This will also show that your dealership may not have desirable vehicles. Social media users want to see valuable information. It is important not to post the same thing over and over while not posting “too much” in general.
- Not responding or interacting. It is important to reply to comments and interact with social media users on your page. Many dealerships and business often take the broadcasting tactic and do not engage their fans or followers.
At Client ConneXion, we offer dealership solutions that will help your dealership turn visitors into customers. Today, social media marketing is a huge part of digital marketing. Give us a call if you need help with your social media marketing strategy!
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