Did you know that when a person is purchasing a new vehicle, they will spend about 10 hours shopping online and about 3.75 hours shopping offline? When a person is purchasing a used vehicle, they spend about 11.75 hours shopping online and about 3.5 hours shopping offline. Is your dealership taking advantage of these hours spent online and offline? At Client ConneXion, we can help your dealership capitalize on these 10-12 hours spent online shopping for cars. Here are some dealership solutions that will help your dealership turn these shoppers into buyers!
First, you have to get online visitors to your site. SEO/SEM ConneXion is a solution that will help more potential customers find you online. Search Engine Optimization and Search Engine Marketing will uniquely position your dealership online and uniquely target potential customers using keywords and focused ads.
It is important that you are engaging your online visitors and maintaining their interest. You also want to treat online visitors just as you would treat a customer that walks onto your car lot. With Chat ConneXion, you can immediately interact with visitors on your website and answer any questions they may have. You can prompt them with questions and find out information about them that will help you get them to the dealership.
Maintaining a top-of-mind presence to potential and current customers will also help increase your online success. Constant ConneXion is an eNewsletter and ePromotion tool that is sent out monthly to ensure that customers get an update on your dealership and are consistently reminded of you and your brand image. So, when potential customers decide it’s time to buy, your dealership’s name is the first to pop into their heads.
If you don’t feel like your dealership is taking advantage of the many hours that car shoppers spend online, give us a call! At Client ConneXion, we turn visitors into customers by helping you connect with them online and offline!
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