Customer service can make or break a sale, especially in the realm of the auto industry. We have all dealt with organizations who have great service toward us as customers, which inclines us to buy the product. No matter the product being sold – be it clothes or cars – good customer service drives sales and increases profitability. Here are a few of our tips to ensure pristine customer service (and, in turn, more revenue):

  • First impressions are everything. It takes seven seconds to make a first impression; therefore, you have less than ten seconds to show your customer that you’re trustworthy and confident.
  • Make friends. Treat your customer like you would treat any of your friends. Talk to them in a casual and relaxed manner, and fill them in on all of the details pertaining to the vehicle/product being sold.
  • Listen, listen, listen. Nothing is worse than trying to get a word into a conversation when the person on the other end will not take a breath. Let your customer do most of the talking (and asking), and answer their questions with detail and clarity.
  • Stay in contact (but don’t annoy them). When it is all said and done and your client is driving off of the lot with a new vehicle, don’t forget to stay connected with them. Chances are, they will have a family member or friend who will need a vehicle in the future.

As we’ve seen, customer service has a great impact on purchase behavior. Ensure your dealership is reaching peak profitability by properly teaching employees customer service techniques.

Client ConneXion can take care of the technological side of customer service with our state-of-the-art methods in staying connected with your clientele. Learn more about our various ConneXion software under the Dealership Solutions tab or start a Chat below!