The Internet is a powerful tool. Potential customers can form an opinion about your organization before even stepping foot into the dealership’s doors just by clicking around a Google search. Due to this accessibility and “free” publicity, your business can greatly benefit from exposure on the Internet.

Platforms like Facebook, Instagram, and Twitter have blossomed in the past few years, creating an outlet for organizations – like dealerships – to publicize their image in a creative fashion. However, social media can also house negativity, as well. If – for some reason – a customer has an unfavorable experience with a company, they have the freedom to post their displeasure publicly on social media. In cases such as this, other members of the community can see it.

To avoid negative online publicity, making sure all employees are properly trained and proven to be a good fit for your dealership are key. However, filling up your social media accounts with meaningful and creative content can help, too. Share behind-the-scenes action from your dealership and repost what is going on in the local community.

Your presence online speaks volumes about your dealership as a whole. Uploading content that displays your company’s passion for what you do is a great way to attract new customers. Here at Client ConneXion, we recognize the power of the Internet and can provide you with the right tools to maintain a positive online brand. Learn more about our Social ConneXion – where we manage yoru social and online public relations – under the Dealership Solution tab!