The way people buy cars has drastically changed in recent years. That means that the way your salesmen sell cars should be changing also. With mobile devices and smart phones on the constant rise and younger generations beginning to purchase cars on their own, more and more people are spending a considerable amount of time online researching before they ever step foot onto a car lot. Here are 3 things your car salesmen should not be doing in order to close the sale with today’s car buyers:

  1. Be a hard sale. Don’t be the salesperson that won’t ever leave someone alone. This will turn buyers away and they will most likely purchase a car from your competition.
  2. Give bad information. The buyer has likely done hours of research on the car of interest and your inventory. They most likely know more about the car than your sales person. Don’t be misleading and always know your stuff.
  3. Don’t give the buyer a chance to say no. Always ask alternative questions, giving them a choice and never an opportunity to say no.

Start gearing your sales strategies towards today’s buyers and you’ll be turning more leads into customers! At Client ConneXion, our goal is to give you the power to connect with customers more than ever so that you can engage them and sell more cars. To learn about our proven dealership solutions and training strategies, call today!